Lenovo EMEA

Lenovo needs no introduction – one of the globe’s LARGEST computer manufacturers with arms across multiple technology divisions from laptops and notebooks through to servers.

Lenovo

Key Achievements

Built Lenovo Marketing Hub
Designed & developed a range of infographics & brochures for Nutanix collaboration
Built an SEO strategy for the following 12-24 months to enhance awareness of numerous solutions
100% Increase in Brochure Downloads

Lenovo needs no introduction – one of the globe’s LARGEST computer manufacturers with arms across multiple technology divisions from laptops and notebooks through to servers. Lenovo’s headquarters is based from Quarry Bay, Hong Kong – however Lenovo operates all over the globe.

Services Performed

SEO
PPC
DESIGN & DEVELOPMENT

Challenge

The challenge was to help a UK arm of Lenovo to build a marketing hub promoting materials around SDI (software defined infrastructure) as well as other server level solutions. Assertive was tasked with planning, designing and building the marketing hub – but also to provide content, graphic design & new brochures.

Once the website was designed and built, we worked with Lenovo on the production of materials around the Nutanix & Lenovo collaboration as well as your vision your cloud, server brochures & more.

We then used PPC to market these materials as well as the development of an onward SEO strategy.

The Goals with Lenovo

Design, Develop and Build the Lenovo Marketing Hub
Create High Quality Brochures & Media for Distribution
Generate Interest via Sign Ups
Increase Traffic Organically & Through PPC

The Strategy

The strategy for Lenovo was to provide a platform to help distribute materials around various aspects of Lenovo SDI. During the campaign, we were to design numerous brochures covering a wide range of server & cloud infrastructure solutions. The strategy was for Lenovo to increase partner coverage increasing the uptake of SDI solutions, server infrastructure, cloud solutions and more.

The initial campaign after the materials were completed was to run pay per click to generate the first awareness and to promote the marketing hub.

From this – PPC data was collected and is being used as part of the forward SEO campaign to generate traffic around SDI / cloud based solution searches.

We’re proactively working now to launch the SEO strategy which will help drive additional brochure downloads & increased awareness & engagement.

The Four-Step Process to SEO Consulting

Our SEO team doesn’t believe in red tape, which is why we try to streamline our onboarding process, so you can skip the boring stuff and get straight to optimisation strategies that will grow your business.

Free Consultation

Booking a free consultation with our team couldn’t be easier, and it’s an excellent opportunity for us to learn about you – and vice versa. We’ll discuss the issues you’re facing and talk about how we can help you.

SEO Auditing

Perhaps the most essential step in our process – SEO auditing is about taking an in-depth look at the health of your website and how customers relate to your business. We’ll look at your previous campaigns, keyword density of your website.

Strategy/Implementation

Once we know what your SEO strategy lacks, our experts will develop a plan to improve your organic presence and encourage more conversions. Implementing these improvements takes time, and while we offer a recommendations.

Report/Review

Once your SEO campaign is active, your dedicated SEO consultant and an account manager will provide regular updates in the form of monthly reports. These reports will show you how successful the strategy is and measure several KPI’s, which we’ll set with you before the work begins.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.

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Daniel Carter Founder/Senior SEO